"It's yet another in a long series of diversions in an attempt to avoid responsibility." - Chris Knight

     

November 26, 2007 - 5:21 am - Posted by iDunzo

Think Different was an advertising slogan created by the New York branch office of advertising agency TBWA\Chiat\Day for Apple Computer during the late 1990s.

It was used in a famous television commercial and several print advertisements. The slogan was used at the end of several product commercials, until the advent of Apple’s Switch ad campaign.

Apple currently does not use the slogan, and their commercials usually end with a silhouetted Apple logo and sometimes a pertinent website address.

This entry was posted on Monday, November 26th, 2007 at 5:21 am and is filed under Apple, Memories, Technology, Videos. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.


     

One Response to “Apple: Making Of Think Different”

  1.  Matthew says:

    Ah, the good old G3…

    Some things never change. It’s amazing how we never need anything quicker than what we have now.