"It's yet another in a long series of diversions in an attempt to avoid responsibility." - Chris Knight

     

November 14, 2007 - 11:06 am - Posted by iDunzo

Leave it to the European Commission to ruin a good party.

On Tuesday, the antitrust arm of the European Commission nixed approval on Google’s acquisition of DoubleClick, citing competitive concerns.

The EU also ordered an in-depth review into the acquisition.

The scale of the deal certainly raises eyebrows — $3.1 billion isn’t chopped liver — but by most estimates, Google grossly overpaid for the company.

DoubleClick’s annual revenue — which reportedly falls short of $200 million — hardly puts a dent in the overall Web ad market, which is estimated to be worth anywhere from $17 billion to $20 billion.

The bigger question is this: Why didn’t the European Commission pick on Yahoo for its $680 million purchase of RightMedia in July 2007?

And what about Microsoft’s $6 billion acquisition of aQuantive in August of this year?

This entry was posted on Wednesday, November 14th, 2007 at 11:06 am and is filed under Google, News, Technology, Web. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.


     

One Response to “EU Rolls Out the Hate on Google, DoubleClick”

  1.  Esther says:

    Wow. Seriously! What gives? I don’t get it. There has to be another explanation…besides haterade?