"It's yet another in a long series of diversions in an attempt to avoid responsibility." - Chris Knight


November 14, 2007 - 6:25 am - Posted by iDunzo

Everyone is complaining that Google’s Android looks an a lot like the iPhone.

Well, what if that is Google’s point? What if Google hopes to do to the iPhone what Microsoft did to Apple’s first user experience breakthrough, the Mac?

Here is the Google video again, just to remind you what Android looks like:

Let’s return to the to the Android, Windows analogy.

Think about it: Apple spent a lot of time building the Mac. They proved the concept of the GUI on the desktop, but Apple never captured the desktop.

Why? Because all Microsoft had to do was step in with a lower-cost alternative that ripped off Apple’s UI and did most, but certainly not all, of the things the Mac did.

Windows has never equaled the Mac in terms of aesthetics or usability, but it never had to. It just had to be good enough.

The other reason Windows beat the Mac in the 1980s was because it was, gasp, more open than the Mac.

While Windows is far from an open platform, it is more open than Mac and Microsoft has always courted developers. As a result, Windows is the global ecosystem of applications and developers.

Google is intentionally making Android more open than its closed rival, the iPhone. Google is courting lots of developers with lots of money. Doesn’t this all seem a little familiar?

Let’s push the analogy further.

What does Google Android promise? It promises easier-to-use mobile applications on a lot of cell phones.

Doesn’t that promise sound a lot like Microsoft’s promise with Windows? Easier-to-use PCs for the mainstream?

I am sure Google doesn’t want to be compared to Microsoft, but at first glance Android sure looks like a movie we’ve seen before.

What do you think? Do you think Google plans to use Android to give the Microsoft Windows treatment to the iPhone?

This entry was posted on Wednesday, November 14th, 2007 at 6:25 am and is filed under Apple, Google, Microsoft, Technology, Wireless. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.


2 Responses to “Will Google Android Be Windows To Apple’s iPhone?”

  1.  Artsi says:

    I think you are wrong.

    The problems with first macs was high price. And PCs was just cheaper.

    The iPhone is priced very competive and much more enjoyable and fun to use than any other mobile device. Other phone’s platforms has some development tools and some developers. And they not very convinient and popular. And these developers will come to Amdroid (if it become popular). To become popular it needs something more than developer tools. It need GREAT PHONES and GREAT CORE APPLICATIONS. iPhone has this. OHA at this time not.

    And at this time Apple is very focused. And profitable…

    But competition would be great for consumers.

  2.  Luke says:

    Even if Google isn’t setting out specifically to be known as the “Windows of overpriced, over-featured, over-hyped cell phones,” it does seem to me that they are trying to make something like an iPhone with a much higher usability quotient.

    Here’s the thing: I think that if Google wasn’t doing it, someone else would be. The iPhone is making tons of money, but what’s everyone’s big complaint? They’re buying an Apple product.

    Wait, no. I meant it’s that (specifically) it’s such a closed system – they have to use AT&T and Apple software and all those other lovely little restrictions. It’s only natural that someone would seek a profit by making a similar device with all the style and most of the cachet but with some real customizability and usability.